21st Century

Ethnocentrism-judging another culture soley by the values and standards of one's own country. The term ethnocentrism was created by William G. Sumner, upon observing the tendency for people to differentiate between the in-group and others. He defined it as "the technical name for the view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it." He further characterized it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders. (America and the rest of the world)